It acquired Sunrise calendar, before adding its features to the Outlook app's calendar and shutting it down, with a similar fate befalling Wunderlist, which is being shutdown this month with Microsoft having taken its best features and adding it to its own To Do app. In and around the time Microsoft acquired SwiftKey, the company was on something of a spending spree when it came to popular smartphone apps and services. It's safe to say, these are signals that the rebranding is underway. The change appears to have been first spotted by one of Android Police's readers. Likewise, 'Microsoft SwiftKey' is on the keyboard's space bar, and it's mentioned within the sidebar/settings menu of the app as well. Since the app was first acquired by Microsoft, it’s only seen a handful of changes to reflect that.

Microsoft acquired SwiftKey back in 2016 for 250 million and, now, the app is getting a rebrand. While the Play Store listing keeps the traditional SwitKey Beta labelling, when the app is installed, its label on the home screen or app drawer is 'Microsoft Swiftkey' and then when its thumbnail is viewed in Android's recent apps window, the app naming is 'Microsoft SwiftKey Beta Keyboard'. Third-party keyboards have been a part of Android for years now, and SwiftKey has been a popular option from what feels like the beginning.

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